- 01
The situation
The founder was raising a seed round. The pitch deck had a revenue slide, but no model behind it that would survive investor questions.
- 02
What we found
There was no unit-economics or runway calculation, just a top-line growth guess.
- 03
What we did
We built a monthly financial model: unit economics, burn rate, runway and a revenue build investors could question line by line.
- 04
What changed
The founder could answer financial questions directly in the room instead of taking them away.
The lesson
A model investors can interrogate is part of the pitch, not a backup slide.
